Trust the Thrust? What’s Next for Equity Markets
Strength Tends to Beget Strength The S&P 500 has experienced a meteoric rise off its early April...
XPAY vs. XDIV: Choosing the Right Tax-Efficient S&P 500 ETF for Your Goals
Introduction Investors looking for exposure to the S&P 500 often assume they have to choose between...
The Metaverse is Surging. What Are Investors Missing?
The Roundhill Ball Metaverse ETF (METV) returned 26.24% in 2Q’25, its strongest quarter since...
Midyear Momentum Check: Roundhill’s Under-the-Radar Themes
A New Half Begins With the first half of 2025 now in the books, investors are taking stock of the...
XDIV: An Optimized Long-Term Investment Solution
Introduction Most investors seek long-term capital appreciation via ETFs that passively track U.S....
Roundhill Roundup - The “Shake It Off” Rally
Taylor Swift’s anthem “Shake It Off” captured the mood this quarter as stocks shrugged off one...
Why Active Matters for CHAT & AI Investing
The Resiliency of the AI Trade Despite unresolved macro risks, the Roundhill Generative AI &...
From Optimus to Atlas: Meet the Robots Behind HUMN
Humanoid robots are moving rapidly from science fiction to the factory floor. Aided by...
From Sci-Fi to Your Portfolio: Introducing HUMN, the Humanoid Robotics ETF
Humanoids Are Clocking In—Today Tesla Optimus: Gen‑3 prototypes are sorting battery cells at...
Roundhill Roundup - Are Bonds Broken?
Introduction For decades, bonds were the cornerstone of multi-asset portfolios. Whether used for...
The Next Generation of Income: Why 0DTE Strategies Are Replacing Yesterday’s Covered Calls
Introduction In a market where financial headlines can reshape entire sectors within hours,...
The Magnificent Seven: Durable in a Disrupted World
“You can check out any time you like, but you can never leave.” — The Eagles, Hotel California...
Roundhill Roundup - Fat and Flat
While markets have staged a remarkable comeback since their ‘Liberation Day’ losses, investor angst...
Introducing MAGY: A New Way to Play the Magnificent Seven
A Challenging Quarter for Markets, but an Excellent Potential Quarter for Covered Calls It’s been a...
Magnificent Seven Earnings Preview: Eyes on Earnings, Ears on Trade
Investor anxiety surrounding the “Magnificent Seven” — Apple, Microsoft, Alphabet, Amazon, Meta,...