--- title: Research | Roundhill Investments | Will Hershey description: Will is the Co-Founder of Roundhill Investments, which he founded in 2018 with Tim to build an ETF platform targeting the next generation of investors. Prior to forming Roundhill, Will was the Head Trader at Yorkville Capital Management after starting his career as an Analyst at Yorkville ETF Advisors. Will graduated from Vanderbilt University with a BA in economics, and is a CFA© Charterholder. Will lives in New York, NY with his wife, and enjoys traveling and amateur sports betting. His favorite vacations of the past several years include Japan, Morocco, and India. --- [Skip to content](https://blog.roundhillinvestments.com/author/will-hershey#main-content) - [Home](https://www.roundhillinvestments.com/) - [Home](https://www.roundhillinvestments.com/) [![Roundhill Investments Logo](https://www.roundhillinvestments.com/assets/img/roundhill-round-logo-black.svg "Roundhill Investments Logo")](https://www.roundhillinvestments.com/) Invest ## Choose a Fund METV BETZ CHAT MAGS NERD WEED YBTC MAGX QDTE XDTE OZEM YETH RDTE DRAG XPAY UX NVW TSW AAPW COIW PLTW WEEK ← Back ## Choose a Brokerage [Robinhood](https://robinhood.com/stocks/) [Fidelity](https://screener.fidelity.com/ftgw/etf/goto/snapshot/snapshot.jhtml?symbols=) [E-Trade](https://www.etrade.wallst.com/v1/stocks/snapshot/snapshot.asp?ChallengeUrl=https://idp.etrade.com/idp/SSO.saml2&reinitiate-handshake=0&prospectnavyear=2011&AuthnContext=prospect&env=PRD&symbol=) [Webull](https://www.webull.com/quote/nysearca-) [SoFi](https://www.sofi.com/wealth/app/stock/) [Public.com](https://public.com/stocks/) [Interactive Brokers](https://www.interactivebrokers.com/en/?f=30534&q=) [Vanguard](https://personal.vanguard.com/us/funds/stocks/snapshot?Ticker=) [Charles Schwab](https://www.schwab.com/public/schwab/investing/investment_help/investment_research/etf_research/etfs.html?path=/Prospect/Research/etfs/summary.asp?symbol=) For all other registered brokerages, contact them directly to invest. Close the "Invest" pop-up Open the mobile navigation [![Image of Will Hershey](https://blog.roundhillinvestments.com/hs-fs/hubfs/will_hershey_square2.jpg?width=80&height=80&name=will_hershey_square2.jpg)](https://blog.roundhillinvestments.com/author/will-hershey) Posts by [Will Hershey](https://blog.roundhillinvestments.com/author/will-hershey) Will is the Co-Founder of Roundhill Investments, which he founded in 2018 with Tim to build an ETF platform targeting the next generation of investors. Prior to forming Roundhill, Will was the Head Trader at Yorkville Capital Management after starting his career as an Analyst at Yorkville ETF Advisors. Will graduated from Vanderbilt University with a BA in economics, and is a CFA© Charterholder. Will lives in New York, NY with his wife, and enjoys traveling and amateur sports betting. His favorite vacations of the past several years include Japan, Morocco, and India. [![](https://blog.roundhillinvestments.com/hs-fs/hubfs/RH%20Banner.png?width=480&name=RH%20Banner.png)](https://blog.roundhillinvestments.com/xdte-qdte-anniversary) ### [The 0DTE Opportunity: Looking Back at Year 1 with XDTE and QDTE](https://blog.roundhillinvestments.com/xdte-qdte-anniversary) On March 7, 2024, we launched the Roundhill Innovation-100 0DTE Covered Call Strategy ETF (QDTE)... [Read More  →](https://blog.roundhillinvestments.com/xdte-qdte-anniversary) [![](https://blog.roundhillinvestments.com/hs-fs/hubfs/RH%20Banner.png?width=480&name=RH%20Banner.png)](https://blog.roundhillinvestments.com/introducing-ux-targeting-physical-uranium) ### [Introducing UX: Targeting Physical Uranium](https://blog.roundhillinvestments.com/introducing-ux-targeting-physical-uranium) The Roundhill Uranium ETF (Cboe BZX: UX) launched on January 29, 2025 as the first U.S. listed ETF... [Read More  →](https://blog.roundhillinvestments.com/introducing-ux-targeting-physical-uranium) [![](https://blog.roundhillinvestments.com/hs-fs/hubfs/RH%20Banner.png?width=480&name=RH%20Banner.png)](https://blog.roundhillinvestments.com/the-next-evolution) ### [The Next Evolution: Introducing Managed Distribution ETFs](https://blog.roundhillinvestments.com/the-next-evolution) Since the introduction of the “ETF Rule” in 2019, actively-managed ETFs using options, swaps, and... [Read More  →](https://blog.roundhillinvestments.com/the-next-evolution) [![](https://blog.roundhillinvestments.com/hs-fs/hubfs/Banks-2.jpg?width=480&name=Banks-2.jpg)](https://blog.roundhillinvestments.com/roc-distributions-in-etfs) ### [Digging Deeper: Return of Capital Distributions in ETFs](https://blog.roundhillinvestments.com/roc-distributions-in-etfs) In our previous blog we discussed the basics of ETF distributions, including how amounts are... [Read More  →](https://blog.roundhillinvestments.com/roc-distributions-in-etfs) [![](https://blog.roundhillinvestments.com/hs-fs/hubfs/Banks-2.jpg?width=480&name=Banks-2.jpg)](https://blog.roundhillinvestments.com/behind-the-curtain-etf-distributions) ### [Behind the Curtain: ETF Distributions](https://blog.roundhillinvestments.com/behind-the-curtain-etf-distributions) Most ETFs are structured as Regulated Investment Companies, commonly referred to as RICs. As RICs,... [Read More  →](https://blog.roundhillinvestments.com/behind-the-curtain-etf-distributions) [![](https://blog.roundhillinvestments.com/hs-fs/hubfs/0DTEBLOG%20Social%20Image.png?width=480&name=0DTEBLOG%20Social%20Image.png)](https://blog.roundhillinvestments.com/what-are-0dte-options) ### [What are 0DTE Options? Demystifying Zero-Days-To-Expiry](https://blog.roundhillinvestments.com/what-are-0dte-options) Zero-days-to-expiry options, or “0DTE” options, have become a popular topic of discussion amongst... [Read More  →](https://blog.roundhillinvestments.com/what-are-0dte-options) [![](https://blog.roundhillinvestments.com/hs-fs/hubfs/Banks-2.jpg?width=480&name=Banks-2.jpg)](https://blog.roundhillinvestments.com/analyzing-etf-liquidity-in-the-wild) ### [Analyzing ETF Liquidity in the Wild: More than Meets the Eye](https://blog.roundhillinvestments.com/analyzing-etf-liquidity-in-the-wild) On Friday, April 19, an investor purchased 1,019,169 shares of the Roundhill Magnificent Seven ETF... [Read More  →](https://blog.roundhillinvestments.com/analyzing-etf-liquidity-in-the-wild) [![](https://blog.roundhillinvestments.com/hs-fs/hubfs/Banks-2.jpg?width=480&name=Banks-2.jpg)](https://blog.roundhillinvestments.com/ric-diversification-tax-benefits) ### [The RIC Advantage: Exploring Tax Benefits in ETF Structuring](https://blog.roundhillinvestments.com/ric-diversification-tax-benefits) What is a RIC? Nearly all exchange-traded funds (ETFs) elect to be treated as RICs, or Regulated... [Read More  →](https://blog.roundhillinvestments.com/ric-diversification-tax-benefits) [![](https://blog.roundhillinvestments.com/hs-fs/hubfs/Hero%20Images/Roundhill-Blog-Hero6.jpg?width=480&name=Roundhill-Blog-Hero6.jpg)](https://blog.roundhillinvestments.com/how-to-invest-in-the-metaverse) ### [How to Invest in the Metaverse: The Complete Beginners Guide](https://blog.roundhillinvestments.com/how-to-invest-in-the-metaverse) The Metaverse remains one of the most significant ongoing technology transformations, promising to... [Read More  →](https://blog.roundhillinvestments.com/how-to-invest-in-the-metaverse) [![](https://blog.roundhillinvestments.com/hs-fs/hubfs/Imported_Blog_Media/roundhill-investments-Jan-31-2023-08-54-07-4251-PM.jpg?width=480&name=roundhill-investments-Jan-31-2023-08-54-07-4251-PM.jpg)](https://blog.roundhillinvestments.com/investing-in-esports-teams) ### [Investing in Esports Teams - 15 Stocks with Exposure](https://blog.roundhillinvestments.com/investing-in-esports-teams) Esports teams, or esports organizations, have garnered a great deal of attention from the media... [Read More  →](https://blog.roundhillinvestments.com/investing-in-esports-teams) [![](https://blog.roundhillinvestments.com/hs-fs/hubfs/Imported_Blog_Media/roundhill-investments-Jan-31-2023-08-54-07-4251-PM.jpg?width=480&name=roundhill-investments-Jan-31-2023-08-54-07-4251-PM.jpg)](https://blog.roundhillinvestments.com/esports-tiers) ### [Understanding the Games Driving Esports](https://blog.roundhillinvestments.com/esports-tiers) On National Video Games Day, we posted a somewhat controversial tweet to the Roundhill twitter... [Read More  →](https://blog.roundhillinvestments.com/esports-tiers) [![](https://blog.roundhillinvestments.com/hs-fs/hubfs/Imported_Blog_Media/roundhill-investments-Jan-31-2023-08-54-07-4251-PM.jpg?width=480&name=roundhill-investments-Jan-31-2023-08-54-07-4251-PM.jpg)](https://blog.roundhillinvestments.com/what-is-an-etf) ### [What is an ETF? The Ultimate Guide for Beginners](https://blog.roundhillinvestments.com/what-is-an-etf) Over the past decade, ETFs have surged in popularity. In the U.S. alone, there are now more than... [Read More  →](https://blog.roundhillinvestments.com/what-is-an-etf) **About** Roundhill Investments is an SEC-registered investment advisor focused on offering innovative ETFs. [646.661.5441](tel:646.661.5441) **Company** [About](https://www.roundhillinvestments.com/about-us) [Press Releases](https://www.prnewswire.com/news/roundhill-investments/) [Research](https://blog.roundhillinvestments.com/) [Contact Us](https://www.roundhillinvestments.com/contact-us) [Our ETFs](https://www.roundhillinvestments.com/etf/) **Stay Updated** Sign up to receive fund launch notifications, updates, and research. *Carefully consider the investment objectives, risks, charges and expenses of Roundhill ETFs before investing. This and other information about each fund is contained in the Prospectus. Please read the prospectus carefully before investing as it explains the risks associated with investing in the ETFs.* **These include risks related to investments in small and mid-capitalization companies, which may be more volatile and less liquid due to limited resources or product lines and more sensitive to economic factors. Funds investments may be non-diversified, meaning its assets may be concentrated in fewer individual holdings than a diversified fund and, therefore, more exposed to individual stock volatility than diversified funds. Investments in foreign securities involves social and political instability, market illiquidity, exchange-rate fluctuation, high volatility and limited regulation risks. Emerging markets involve different and greater risks, as they are smaller, less liquid and more volatile than more develop countries. Depositary Receipts involve risks similar to those associated with investments in foreign securities, but may not provide a return that corresponds precisely with that of the underlying shares. All investing involves risk, including possible loss of principal. Please see the prospectus for specific risks related to each fund.** Roundhill Financial Inc. serves as the investment advisor. The Funds are distributed by Foreside Fund Services, LLC which is not affiliated with Roundhill Financial Inc., U.S. Bank, or any of their affiliates. [Legal Disclaimer](https://www.roundhillinvestments.com/legal)    [Privacy](https://www.roundhillinvestments.com/privacy)    [Social Media Disclaimer](https://www.roundhillinvestments.com/social-media-disclaimer)    [Do Not Sell or Share My Personal Information](https://www.roundhillinvestments.com/personal-information-request) ©2026 Roundhill Financial Inc. All Rights Reserved